JUSTIN LOFTON

Justin Lofton, No. 6 CollegeComplete.com Chevrolet Silverado
Track: Las Vegas Motor Speedway
Event: Smith's 350
Distance: 146 laps/219 miles
When: Saturday, October 15 at 3:30 PM (Eastern)
Broadcast information: 3:30 PM (Eastern) SPEED, SIRIUSXM, MRN Radio

Lofton, ESR Team Placing Bets On Continued Gains In Las Vegas

Last race review: Justin Lofton and the No. 6 CollegeComplete.com (http://www.collegecomplete.com) Eddie Sharp Racing (ESR) team started the last race at Kentucky Speedway from the fifth position, Lofton's highest qualifying effort to date this season. He raced consistently within the top-10 all race long, and ran as high as second before ducking down pit road for a pit stop in the closing laps. While Lofton flexed his muscle on track, crew chief Dan Bormann showcased his savvy skills atop the pit box by making good calls throughout the event. After all 225 miles of racing Lofton showed in the 11th position. The result boosted him to 14th in the driver point standings and moved team owner Eddie Sharp to 17th in the owner point standings.

Success since the switch: Nearly a month ago Lofton and his ESR team made the move to the Chevrolet camp. In the three races since, Lofton has been consistent, quietly making gains. In addition to securing a season high qualifying effort of fifth, he has notched finishes of 15th, 13th, and 11th. Additionally, he has moved from 17th in the point standings to 14th.

Lofton at Las Vegas: Lofton has one previous start from 2010 on the 1.5-mile Las Vegas race track. He started the event 17th and finished solidly within the top-10 in the eighth position.

Truck information: Lofton will race chassis 060 this week at Las Vegas Motor Speedway. It will be the third time that Lofton has raced this chassis. He last raced it two weeks ago at Kentucky Speedway. He started a season's best fifth and finished 11th.

Lofton on Las Vegas Motor Speedway: "I always love racing out west because a lot of family and friends can come out to the race track. I grew up in California, so this is one of few rare opportunities that I get to visit home and race. We're taking a good truck out there and I'm confident we can bring home a top-10. It's going to be exciting. We have a busy weekend planned, that's for sure."

Double duty in the desert:Following Saturday's Smith's 350 NCWTS race at Las Vegas Motor Speedway, Lofton will head three hours south to Parker, Arizona, where on Sunday, he will run the final leg of the Best in the Desert (BITD) Racing Association's BlueWater Desert Challenge. Lofton will be splitting seat time with his father Bob behind the wheel of the No. 1577 Class 1500 Buggy. The BlueWater Desert Challenge is a two-day event run on a 28-mile course. Bob will qualify and race the first day of competition on Saturday with Justin primed to take over on Sunday.

Sponsor and marketing partners

Chase Mattioli Racing (CMR) and CollegeComplete.com have entered into a sponsorship alliance with Justin Lofton Inc. for the balance of the 2011 NASCAR Camping World Truck Series season. For more information contact Chase Mattioli Racing, LLC, Joe Mattioli, Managing Partner, 570-350-1900 thunderman3@msn.com.

Joining CollegeComplete.com on the No. 46 Toyota will be Anthem College Online and Grand Canyon University. Additional marketing partners include Advance Payment Services (www.joinAPS.com), University's WHUR 96.3 FM (www.whur.com) and Papillon & Moyer Construction (www.papillon-moyer.com).

About College Complete: CollegeComplete.com helps the public navigate the ever-changing and highly complex landscape of higher education, connecting students with the institutions whose offering maximizes the likelihood of success. Partnered with hundreds of educational institutions and across all types of education goals, including traditional college degrees, trade and vocational certifications, and professional licensure, College Complete helps students assess all of the information that exists in the public domain, allowing them to understand and make sense of their educational opportunities. CollegeComplete.com is the student facing subsidiary of Ed Ideas, Inc.

About ed ideas: Ed Ideas, Inc. helps institutions of higher education optimize their admissions pipeline - from initial inquiry to graduate, and everything in between. Ed Ideas has 50 years of success in student outreach, application, and enrollment generation for the world's leading public, private, for-profit, and traditional institutions. Outsource your needs to Ed Ideas, or let us help you improve your existing processes and practices. Whether your need is large or small, Ed Ideas is your higher education resource. For additional information contact: info@edideas.com.

Visit us online at LoftonRacing.com,TeamESR.com and CollegeComplete.com

Contact
Amanda Brahler
Justin Lofton Media Relations
PH:704.650.4527
Email: mandy@justinloftoninc.com

Date Posted: 10.10.11
Posted By: LOFTON RACING